The Secret Behind Nike’s Limited Releases

As I mentioned in my Introduction post, one of my interests revolves around global sportswear icon, Nike Inc.  Ever since I can remember, I’ve been enamored with The Swoosh.  The passion and ingenious behind each of their creations is something to marvel, for they continue to innovate and reimagine the way we think about apparel.  Also, the entrepreneurial ability and spirit of co-founders Phil Knight and Bill Bowerman to start a company out of the trunks of their cars to only transform it into a multibillion-dollar entity is admirable and something every kid dreams about doing.  Recently though, I’ve become more in tune with this interest and curiosity.  Not to say that I am a ‘sneakerhead’ (someone who has an insatiable desire to collect sneakers), but I have begun collecting several pairs of Nike footwear…currently five kicks (sneakers) deep.  If you aren’t familiar with Nike and this phenomenon of shoe collecting, I ask that you please check out this video of one of the most absurd sneaker closets you’ll ever see:

Limited release sneakers are what fuel this sneakerhead phenomenon.  You see, on just about every Saturday morning people of all ages wake up just a couple of minutes before eight O’clock with their momma’s credit card in hand or money from their latest paycheck to hit that Twitter link Nike supplies saying, “The Air Jordan 11 Retro ‘Gamma’ is now available”, so that they may have a chance at “copping” (buying) the latest Nike shoes to hit the virtual shelves.  The fact that these releases are limited alludes to the fact that many people end up empty handed after the shoe sells out in 10 minutes, only to try again, and probably fail, the following weekend.  What I don’t understand though, is the purpose it serves to continually release limited edition sneakers when Nike could easily supply more and accommodate the demand of each shoe.  Over the next couple of days I will be publishing my findings, stay tuned for part II to be released tomorrow.

Maxwell

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4 thoughts on “The Secret Behind Nike’s Limited Releases”

  1. I am really impressed with your writing skills and also with the layout on your weblog.
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    1. Thank you very much, I appreciate you taking the time to read my material. This is a free theme called ‘The Bushwick’. I just changed the pictures around and some of the formatting, but nothing major.

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