So, I know I’m now among the many bloggers, news anchors, and college students to talk about I’m Shmacked, but how could you not?
“It’s a movement.”
I’m Shmacked in itself is a business entity, founded by Arya Toufanian and Yofray Ray (college dropouts ironically enough), that tangibly showcases the all-American, fraternity/sorority-loving, Animal House portrayed college life right to your iPhone, iPad, or any other electronic viewing device. Established in 2011, the two marketing geniuses (yes, I think they’re qualified) began filming the one side of college that you always try to imagine, or remember for you older folks…and I guess you college students who got so drunk that you’re unable to recollect what happened the night before. Partying. Through short four minute YouTube videos (the I’m Shmacked channel now has over 62,000 subscribers), viewers can live vicariously through the care-free college kids taking shots, ripping massive bong hits, and shouting the famous phrase that embodies a generation, “I’m Shmacked!” indicating they are inebriated beyond belief. Check out the campuses they’ve graced in their 2013 Fall Semester Tour Recap below:
How did you make your college decision? Or for those of you still in high school, how are you deciding on which college to attend? Of course you want to think about how academically stimulating the environment is (at least make sure your parents think that its a part of your criteria), the enrollment, and maybe the geographical landscape of the campus, but how about the social scene? I’m Shmacked is making social life more relevant than its ever been before in the realm of college decisions. On their Twitter page you can see countless retweets of kids saying they’re choosing which college to attend based off of how insane their I’m Shmacked feature is. In one video, two college students from Ireland state that they specifically chose The Louisiana State University because of the I’m Shmacked video they saw for it. That, my friends, is being influential. You see, I’m Shmacked is extremely marketable and cool right now. If you’re a college administrator denouncing the I’m Shmacked crew from hosting a party on your campus, well, you’re clearly a buffoon.
Recently valued at $5 million after their first round of drumming up venture capital, I’m Shmacked legitimately provides something that University admissions officers cannot: the coolness factor. Venture Capitalists and investors see the potential in this brand; I don’t understand why administrators have to be so backwards. Your schools are popular because of I’m Shmacked! What more could you want?
Yes, I’m Shmacked has been receiving negative publicity in the news because of their controversial videos, but among the people who truly matter, the droves of college students buying tickets to their parties, I’m Shmacked is extremely relatable and primed to make a large profit. Think about the licensing deals that could spawn from their brand and even possible TV shows or movies. Who wouldn’t want to relive their glory days by watching Dave Franco and Jennifer Lawrence do ridiculously illegal and sexual things that are only acceptable for four special years of your life? One can only dream, hell, I’m Shmacked.